What Is Generative Engine Optimisation?
GEO means optimising your content so that AI tools mention or recommend your brand in their answers.
Instead of only ranking high on Google, the goal is to make sure AI-generated responses use your information when people ask questions about your topic or industry.
Why GEO Matters
- AI search is growing fast, fewer people click on Google results.
- Brand mentions in AI answers build trust and visibility.
